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1. Strategic Alliance & Infrastructure Development by developing distribution channels and product marketing strategic partnership through traditional channels, the dealer channel, modern channel, infrastructure development that has been done by “Erapoint Group”.
2. Business & Products Diversification is a strategy “Erapoint Group” in developing its business; rests on four main pillars of business. They are :
- Trade - Services
- Property - Hospitality
3. Customer Relationship Management is the terminology of Human Resources, Process and Technology in order to maintain and enchance customer loyalty to create long term benefits.
4. Mutual Advantage can be achieved by making the development of qualified human resources, appropriate mastery of business strategy and information technology (IT), runs and maintains good relations between business people with the regulator (government) and creating excellent services for customers.